Removing the paywall seems unfair. If a site has a paywall I'd like to know before I click on the link - that way I can chose if I want to respect their paywal

Removing the paywall seems unfair. If a site has a paywall I'd like to know before I click on the link - that way I can chose if I want to respect their paywall (and potentially pay) or avoid the content completely. I am assuming the paywalled sites are using analytics to justify the paywalls to their executives and investors.... visits blocked by the paywall counted as a future revenue source, and visits that circumvent the paywall counted as a 'reader'.