It sounds like they're targeting small deployments in the developing world, at the scale of 1 to 10 square meters, not large commercial systems. From the artic

It sounds like they're targeting small deployments in the developing world, at the scale of 1 to 10 square meters, not large commercial systems. From the article: > In production, they think a system built to serve the needs of a family might be built for around $100... The hope is that it could ultimately play a role in alleviating water scarcity in parts of the developing world where reliable electricity is scarce but seawater and sunlight are abundant. The problem with brine from desalination plants is that it's released at high concentration in one spot. This would not suffer from that problem.