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>If you compare year over year, many of the things they attribute to the breach are actually just IT/overhead costs they were able to shift to a loss. No, it's

>If you compare year over year, many of the things they attribute to the breach are actually just IT/overhead costs they were able to shift to a loss. No, it's not. Read the 10-K. It includes pages upon pages of the breach-related expenditures, including hundreds of millions of dollars spent on extra stuff like credit monitoring, legal fees, and professional services costs. That's not "just IT/overhead costs". Just because a company was planning to spend $400 million anyway doesn't mean that having to spend that $400 million on breach-related expenses is no impact. The budget doesn't just come out of thin air, it gets allocated from other places. Spending $400 million on breach-related expenses means not spending that $400 million on something else like product development, research, marketing, or other company initiatives. The impact is enormous. >In the grand scheme of things, it really isn't a huge impact to them. You have no clue how businesses work if you seriously think that an additional, unexpected $400 million in expenses (almost 50% of their yearly net profits) "isn't a huge impact to them". That's really all that has to be said here.

genmud 5y ago
> You have no clue how businesses work if you seriously think that an additional, unexpected $400 million in expenses (almost 50% of their yearly net profits) "isn't a huge impact to them". That's really all that has to be said here. You clearly have no clue how it looks inside the board rooms and executive offices of some of these huge companies. This type of stuff is treated the exact same way as if a 400m building burns down. define: impact 2) have a strong effect on someone or something. My point still stands... If a company can weather the storm, there is no long term impact. If you look at equifaxes breach, it hasn't depressed their revenue. They haven't had to massively changed how they operate or had to pivot into new businesses. Over the long term, it has had very little effect on the company long term, which is my entire point.
- awsthro00945 5y ago
  >You clearly have no clue how it looks inside the board rooms and executive offices of some of these huge companies. This type of stuff is treated the exact same way as if a 400m building burns down. I sit with CISOs daily discussing this stuff. $400m expenditures is enough to scare the shit out of them. A $400m building burning down would have CEOs fired (see: Equifax CEO being fired after breach). I don't know what fantasy land you live in, but you're either delusional or lying. >If a company can weather the storm, there is no long term impact. That's not what impact means. >If you look at equifaxes breach, it hasn't depressed their revenue. This means nothing. It's possible that with an additional 50% of their yearly net income freed up, they could have massively increased their revenue by spending that on product development or sales efforts. You cannot draw any conclusions simply from the fact that their revenue hasn't decreased. >Over the long term, it has had very little effect on the company long term, which is my entire point. On the other hand, it may have had an enormous impact. In a time period where every other company is seeing massively rising profits and stock prices, Equifax has been relatively stagnant. Your point has no standing.
  - staticassertion 5y ago
    I agree with most of your points, but I think it's worth noting that "they didn't do as well as they could have" and "their CEO stepped down with a 90M severance" is a tough pill to swallow. Like, yes, Equifax could be doing better had they not been breached. I'm sure CISOs and board members are quite unhappy with a 400M dollar expenditure. But I also think it's very fair to say that that's getting off easy.
    - TheOtherHobbes 5y ago
      YoY it's a bad thing and makes for a bad year. But longer term the effect seems to have been negligible. That could be because the $400m would likely have gone on dividends and remuneration, not investment.
  - cwilkes 5y ago
    Equifax’s stock is up 50% from a year ago. I’d say this hack did nothing bad for their stock.
    - pbak 5y ago
      Seems long covid fogs the market analysts brains too.
  - sgift 5y ago
    > A $400m building burning down would have CEOs fired (see: Equifax CEO being fired after breach). I don't know what fantasy land you live in, but you're either delusional or lying. In what world does getting 90m $ to leave the company constitute "getting fired"? That's early retirement. > In a time period where every other company is seeing massively rising profits and stock prices, Equifax has been relatively stagnant. So, it will take them 2 or 3 years longer to reach some arbitrary stock price. Certainly an earth shattering experience.

genmud 5y ago

> You have no clue how businesses work if you seriously think that an additional, unexpected $400 million in expenses (almost 50% of their yearly net profits) "isn't a huge impact to them". That's really all that has to be said here. You clearly have no clue how it looks inside the board rooms and executive offices of some of these huge companies. This type of stuff is treated the exact same way as if a 400m building burns down. define: impact 2) have a strong effect on someone or something. My point still stands... If a company can weather the storm, there is no long term impact. If you look at equifaxes breach, it hasn't depressed their revenue. They haven't had to massively changed how they operate or had to pivot into new businesses. Over the long term, it has had very little effect on the company long term, which is my entire point.

awsthro00945 5y ago
>You clearly have no clue how it looks inside the board rooms and executive offices of some of these huge companies. This type of stuff is treated the exact same way as if a 400m building burns down. I sit with CISOs daily discussing this stuff. $400m expenditures is enough to scare the shit out of them. A $400m building burning down would have CEOs fired (see: Equifax CEO being fired after breach). I don't know what fantasy land you live in, but you're either delusional or lying. >If a company can weather the storm, there is no long term impact. That's not what impact means. >If you look at equifaxes breach, it hasn't depressed their revenue. This means nothing. It's possible that with an additional 50% of their yearly net income freed up, they could have massively increased their revenue by spending that on product development or sales efforts. You cannot draw any conclusions simply from the fact that their revenue hasn't decreased. >Over the long term, it has had very little effect on the company long term, which is my entire point. On the other hand, it may have had an enormous impact. In a time period where every other company is seeing massively rising profits and stock prices, Equifax has been relatively stagnant. Your point has no standing.
- staticassertion 5y ago
  I agree with most of your points, but I think it's worth noting that "they didn't do as well as they could have" and "their CEO stepped down with a 90M severance" is a tough pill to swallow. Like, yes, Equifax could be doing better had they not been breached. I'm sure CISOs and board members are quite unhappy with a 400M dollar expenditure. But I also think it's very fair to say that that's getting off easy.
  - TheOtherHobbes 5y ago
    YoY it's a bad thing and makes for a bad year. But longer term the effect seems to have been negligible. That could be because the $400m would likely have gone on dividends and remuneration, not investment.
- cwilkes 5y ago
  Equifax’s stock is up 50% from a year ago. I’d say this hack did nothing bad for their stock.
  - pbak 5y ago
    Seems long covid fogs the market analysts brains too.
- sgift 5y ago
  > A $400m building burning down would have CEOs fired (see: Equifax CEO being fired after breach). I don't know what fantasy land you live in, but you're either delusional or lying. In what world does getting 90m $ to leave the company constitute "getting fired"? That's early retirement. > In a time period where every other company is seeing massively rising profits and stock prices, Equifax has been relatively stagnant. So, it will take them 2 or 3 years longer to reach some arbitrary stock price. Certainly an earth shattering experience.