I am not sure where the evidence is that people "overwhelmingly reject" the term, or that anyone classifies it as a racial slur. The Pew study that is commonly

I am not sure where the evidence is that people "overwhelmingly reject" the term, or that anyone classifies it as a racial slur. The Pew study that is commonly cited[0] makes it clear that 76% of Latino or Hispanic identifying people have not even heard of the term. Only 3% use it, increasing to 7% amongst younger people (18-29) and 14% among young women. The study also notes that most people of that background prefer to be called Hispanic, which makes sense because Hispanic is an older term in the first place, and it is also the term used in US government documents like the census. Of the 23% who have heard of the term, only 12% "disagree or dislike" it, with a far greater number understanding that it is useful as a gender-neutral or LGBTQ-inclusive term. This really is not the kind of big deal that some people are making it out to be. This has all happened before, of course. For example, in the 70s some American women started to refer to themselves as "womyn". The term grew popular amongst some groups, and it's listed in the dictionary, but it never really caught on. Around the same time some American activists decided to take an actual slur - queer - and reclaim that as a term to describe everyone under the LGBTQ+ umbrella. Plenty of Ls and Gs and Bs and Ts were not happy about that, but eventually the term stuck, and now most people in that group would probably accept the fact that "queer" is a valid umbrella term, even if amongst themselves they still use a more specific or more old-fashioned terminology. I see "Latinx" as just another one of these linguistic trends. Maybe it will catch on, maybe it won't. For now, it's pretty well-established in HR departments of big American tech companies, so if you work in tech and you're talking about HR... Then it makes sense to use the term. In other contexts, well that's up to you. [0] https://www.pewresearch.org/hispanic/2020/08/11/about-one-in-four-u-s-hispanics-have-heard-of-latinx-but-just-3-use-it/ https://www.pewresearch.org/hispanic/2020/08/11/about-one-in...