Nobody in the entire universe cares which studio (save for Pixar/Disney) is responsible for the content they want to watch. Movie studio brands are worthless,

Nobody in the entire universe cares which studio (save for Pixar/Disney) is responsible for the content they want to watch. Movie studio brands are worthless, and movie streaming services are largely fungible, save for catalog. As soon as a customer goes to watch a movie and it's not available, the service has lost their loyalty. This is why so many of the services (iTunes, Amazon) try to create an ecosystem that increases switching costs. A streaming service needs to have as much content as Blockbuster stores did in their heyday; however, the DVD business that the studios are desperately trying to nurse along; and the deeply terrible deals cut with airline on-demand, HBO, and others dictate that streaming will be a second-class citizen right up until there's some kind of dramatic change -- studios going tits-up, that kind of thing.