Because trademarks literally are intellectual property. They're words and designs and patterns that were designed by someone else but only laws can exclude peop

Because trademarks literally are intellectual property. They're words and designs and patterns that were designed by someone else but only laws can exclude people from using. Nothing necessarily dishonest about putting a swoosh designed by an employee of some other corporation on your bag to make it sell more, and nothing necessarily honest about putting words written by someone whose writing is more marketable than yours in a book they won't see any return on.