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"Brands" in the literal sense would still exist. As a savvy consumer I would have to know all of the physical counterfeiting measures (the brand) of Louis Vuit
by lapetitejort 5y ago
"Brands" in the literal sense would still exist. As a savvy consumer I would have to know all of the physical counterfeiting measures (the brand) of Louis Vuitton to know I was buying a genuine bag. That doesn't stop someone from replicating said counterfeiting measures. The group with the highest quality bag and/or strongest counterfeit measures wins the money.
- kube-system 5y agoLimiting the discussion to luxury consumer discretionaries really diminishes the gravity and scope of this issue. But how about B2B or B2G goods? How do you know there's not any counterfeit parts in the elevator at the mall? In your medicines? In the bridge you're driving on?