Real thing that has happened to me, at the time my company (IT consulting / support) was ~10 people (we're ~25 now). A Gartner cold call that wanted to sell me

Real thing that has happened to me, at the time my company (IT consulting / support) was ~10 people (we're ~25 now). A Gartner cold call that wanted to sell me a report that I could use to recommend which cloud storage vendor (box, dropbox, etc.) my clients should use. I explained that we were doing just fine by evaluating which one to used based on which features were more important to that specific client, but he seemed to think having the Gartner rec was critical. I said sure, then asked about the price, once I knew that I was clear that we weren't interested and thankfully he got the message and stopped calling. Maybe this is why my SMB IT company will never make the transition to enterprise clients. It gave me a pretty jaded view into how those types of reports work. It was hard to not think they are purchased to CYA (internal or external) when you end up recommending the wrong software. I hope that isn't always the case, maybe there is some great content in them, but at 50K I'll never know :)