You're assuming they want to. Look at hulu for example: its parent companies are trying to give it away. It's a bit like trying to say that studios have the

You're assuming they want to. Look at hulu for example: its parent companies are trying to give it away. It's a bit like trying to say that studios have the resources they need to start their own theaters or that TV networks have the resources to start their own cable companies. I realize those aren't perfect analogies, but the point is the same. Content companies want to focus on content. Technology companies want to focus on technology. And despite attempts from both sides to do away with the other, that's the way I suspect it will remain for a long time.