A lot of the biggest brands see more "search" referrals that are just their brand name going through search engines. As web browsers replace address bars with

A lot of the biggest brands see more "search" referrals that are just their brand name going through search engines. As web browsers replace address bars with search boxes the search engines in a very real sense act like a utility the redirects the traffic flow through a page with ads on it. If you rank fine then no big deal, but if you don't show up for your own brand then that is brutal. Of course most the sites hit by Panda were not hit so hard that they don't show up for their site name (unless their site was named after a generic commercial keyword where there were lots of other competitors already) but in the cases where it was a lot of those businesses were just hosed. It is yet another way to boost big brands...not only put weight on brand related signals, but make the generics more likely to get clipped by the algorithm at some point. That forces non-brands to build brand assets & re-enforce them display ads and such. Google is even buying a ton of display ads that advertise display ads. And a lot of those ads highlight how display ads have increased branded search queries for the brands that are buying them.