Why shouldn't we be buying content direct from the creators (or from the company that funded its creation, more accurately) rather than worry about what "channe

Why shouldn't we be buying content direct from the creators (or from the company that funded its creation, more accurately) rather than worry about what "channel" it's on? It seems weird to think about paying Disney directly for Disney content but that's only because we're used to paying for channels. I prefer buying hand blenders from Amazon, instead of from Braun, because when it comes to the online shopping experience, price, delivery and customer service, Braun will not come near Amazon's quality in a hundred years. As content creation is further accelerated, aggregators will have a more and more important role. The internet is creating more specialisation in commerce overall, not reducing it.