3 ms·
my impression of the mid '90s was that IBM also spent a boatload on OS/2 Warp marketing as well. But by that time everyone was on Windows and wanted Windows95.
by deckard1 5y ago
my impression of the mid '90s was that IBM also spent a boatload on OS/2 Warp marketing as well. But by that time everyone was on Windows and wanted Windows95. The ads for Warp were everywhere, in print and on TV. IBM seemed to be reliving the same mistakes they made with the PS/2 and micro channel arch.
- agumonkey 5y agoI can't picture IBM being consumer.. they were too deep and too big. They didn't speak mainstream .. Jobs had some stuff to sell (aesthetics, art, culture) .. IBM had 'enterprise grade'.
- mixmastamyk 5y agoYes, they tried but it fell flat. Hindsight and all that.