Seeking power is the goal. But the way to achieve it is through consensus building. So you need ideas and an ideology to rally people around you. Like for ex

Seeking power is the goal. But the way to achieve it is through consensus building. So you need ideas and an ideology to rally people around you. Like for example these two intellectuals that overtly had the goal of subverting society. They came up with an actual plan how to go about doing it. Antonio Gramsci https://www.youtube.com/watch?v=VdsSIWh_VkQ https://www.youtube.com/watch?v=VdsSIWh_VkQ Theodor Adorno https://www.youtube.com/watch?v=4YGnPgtWhsw https://www.youtube.com/watch?v=4YGnPgtWhsw That intellectual subversion, and propaganda is and was a political tool is fairly obvious to anyone that has lived under a totalitarian government.