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Off-topic question: what’s up with this long-form two-sentence headline trend? I feel as though a decade ago this headline would be something like “COVID-19 dea
by alexjplant 5y ago
Off-topic question: what’s up with this long-form two-sentence headline trend? I feel as though a decade ago this headline would be something like “COVID-19 deaths among vaccinated infrequent, still troubling”. It seems like headlines nowadays take the form of “Reported news presented as incontrovertible fact. Editorialized punchline and how you should feel about it.”
For some reason that I can’t put my finger on this style of writing viscerally frustrates me (regardless of my feelings on the topic at hand - from what I see of this article, for instance, it’s an innocuous, straightforward account of vaccine efficacy). Am I the only one?
- _tom_ 5y agoIt’s just hitting modern marketing requirements. In old Newspapers anything other than the headline didn’t sell the paper, so could be informational. Now the article headline determines click through rate and therefore revenues. So, you are understandably being annoyed by a shift from informational to click bait. But, ask yourself: which one would you click on?
- gus_massa 5y agoEven worse title: "Best Covid-19 vaccines are only 90-95% effective, so some vaccinated people still die."
- Proven 5y ago> But, ask yourself: which one would you click on? I'd click on the old school title if I was interested about what it has to say. Click bait titles I never click on unless I absolutely need information on that topic and there's nothing else in search engine results or other sources. In this case I'm only mildly interested, so I won't attempt to read the article. Fuck it.
- deleted 5y ago[deleted]