There are lots of e-commerce sites though, and many of them are nicer to browse, nicer-looking, have more realistic reviews, etc. than Amazon. Amazon absolutel

There are lots of e-commerce sites though, and many of them are nicer to browse, nicer-looking, have more realistic reviews, etc. than Amazon. Amazon absolutely competes on price. I've seen it myself. If Amazon sells something for a buck cheaper, lots and lots of people will go to Amazon for that something and maybe pick up something else from it's recommendation system they forgot they wanted, etc.