People can create content (blogs, videos, software, etc.) to gain influence. Not all "creators" are influencers because not everyone can make good enough conte

People can create content (blogs, videos, software, etc.) to gain influence. Not all "creators" are influencers because not everyone can make good enough content to achieve influence in their respective domain. This can be easily brought over to the tech domain. You can consider tech leads/VP's to be 'influencers'. They likely created successful products that allowed them to gain influence among their peers and rise the ranks.