An influencer is an "attention warehouse/market". As a creator, you simply cannot churn out consistent quality content at a constant pace. Even the biggest and

An influencer is an "attention warehouse/market". As a creator, you simply cannot churn out consistent quality content at a constant pace. Even the biggest and richest companies release new products erratically like at most once a month. Without influencers, customers would have to somehow subscribe to every single creator and curate all the content they produce personally. Very impractical for most people. That's where the influencer fits in. They "maintain" a population of potential customers by collecting various creators' products and pushing them to the audience over time. If 10 products launch within the same genre at once, the influencer will introduce the products to their audience one at a time, over time, from best to worst. They also provide a feedback loop. Like a community manager. You, as a creator, can check the top rated comments on the influencer's publication to see what the audience thinks of your product. It's all gathered, filtered and ranked for your convenience.