The term "influencer" is basically the full-time equivalent of celebrity endorsements. Marketing has known for ages that your product sells easier if a relatabl

The term "influencer" is basically the full-time equivalent of celebrity endorsements. Marketing has known for ages that your product sells easier if a relatable/revered face is promoting it. An influencer, then, is someone who made their entire career about becoming famous enough to sell endorsements for a living.