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Maybe I'm just old enough to have missed the influencer trend, so I don't appreciate it or "get it". However, as I understand it, and also agree on, the label

Maybe I'm just old enough to have missed the influencer trend, so I don't appreciate it or "get it". However, as I understand it, and also agree on, the label "influencer" as a classifier of occupation, is sort of meaningless. Although I don't appreciate it, and accept that this isn't for me, it's just a form of entertainment. The content created by influencers just tends to be more specific to the experiences of that person, rather than some insight or knowledge imparted by that person. This whole dissertation of an article could be reduced to the following: "Influencer" is a subset of "content creator". To which I would add that "influencer" is a nice subset, because it makes it very clear that I will find little of interest or value.

deleted 5y ago
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tremon 5y ago
The term "influencer" is basically the full-time equivalent of celebrity endorsements. Marketing has known for ages that your product sells easier if a relatable/revered face is promoting it. An influencer, then, is someone who made their entire career about becoming famous enough to sell endorsements for a living.
swinglock 5y ago
Influencers work in advertising.
hypertele-Xii 5y ago
An influencer is an "attention warehouse/market". As a creator, you simply cannot churn out consistent quality content at a constant pace. Even the biggest and richest companies release new products erratically like at most once a month. Without influencers, customers would have to somehow subscribe to every single creator and curate all the content they produce personally. Very impractical for most people. That's where the influencer fits in. They "maintain" a population of potential customers by collecting various creators' products and pushing them to the audience over time. If 10 products launch within the same genre at once, the influencer will introduce the products to their audience one at a time, over time, from best to worst. They also provide a feedback loop. Like a community manager. You, as a creator, can check the top rated comments on the influencer's publication to see what the audience thinks of your product. It's all gathered, filtered and ranked for your convenience.

deleted 5y ago

[deleted]

tremon 5y ago

The term "influencer" is basically the full-time equivalent of celebrity endorsements. Marketing has known for ages that your product sells easier if a relatable/revered face is promoting it. An influencer, then, is someone who made their entire career about becoming famous enough to sell endorsements for a living.

swinglock 5y ago

Influencers work in advertising.

hypertele-Xii 5y ago

An influencer is an "attention warehouse/market". As a creator, you simply cannot churn out consistent quality content at a constant pace. Even the biggest and richest companies release new products erratically like at most once a month. Without influencers, customers would have to somehow subscribe to every single creator and curate all the content they produce personally. Very impractical for most people. That's where the influencer fits in. They "maintain" a population of potential customers by collecting various creators' products and pushing them to the audience over time. If 10 products launch within the same genre at once, the influencer will introduce the products to their audience one at a time, over time, from best to worst. They also provide a feedback loop. Like a community manager. You, as a creator, can check the top rated comments on the influencer's publication to see what the audience thinks of your product. It's all gathered, filtered and ranked for your convenience.