We aren't talking about engineers making advertising algorithms then washing their hands of them. It's quite common for engineers to develop a product using som

We aren't talking about engineers making advertising algorithms then washing their hands of them. It's quite common for engineers to develop a product using some code name, then hand it off to other groups such as marketing who decide what to call it after the fact. The engineers would have no idea whether it will be called "Alexa" or "XJ47B" and may even be long gone by the time it is decided anyway. I think the question as I posed it works just fine. One simply needs a reasonable standard of what it means to have input. By your standard, everyone on earth had input since we all could have personally hounded Jeff Bezos with tweets or thrown ourselves in front of Amazon trucks as they tried to leave the warehouses. But certain employees were responsible for making these specific decisions on behalf of the company and those people may or may not have accepted input from employees. I suspect you already know what process is most likely to be in place at a large company like Amazon.