i especially enjoy when shutdown notices are written to sound as though they are delivering really great and exciting news - "we've decided to shut down the web

i especially enjoy when shutdown notices are written to sound as though they are delivering really great and exciting news - "we've decided to shut down the website you've invested time in, but it's your lucky day because our team of ninjas is super stoked about a new big idea we're working on. It's so exciting! we can't wait to tell you about it! We can't tell you now. But there are more updates to come soon!! Promise!! :) :) :) !!!" which I always take as code for "our product didn't work. we're out of money. we're now sitting around depressed trying to think of a new website to build. you'll probably never hear from us again."