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> Apple has been researching personal computing since it was founded, and invests heavily in figuring out exactly what works to make viable products. Apple act
by adbge 15y ago
> Apple has been researching personal computing since it was founded, and invests heavily in figuring out exactly what works to make viable products.
Apple actually does comparatively little spending on R&D when contrasted with the likes of Microsoft or even Google. [1] When it comes to design, it's well known that Apple is of the mentality that good design is something recognizable and, that being the case, they don't invest in human-computer interaction research. [2]
[1] http://b2bspecialist.posterous.com/chart-randd-spending-comparson-msoft-ibm-cisc http://b2bspecialist.posterous.com/chart-randd-spending-comp...
[2] http://cacm.acm.org/blogs/blog-cacm/97958-why-is-great-design-so-hard-part-two/comments http://cacm.acm.org/blogs/blog-cacm/97958-why-is-great-desig...
- gnaffle 15y agoI don't see how [2] says anything about whether Apple invests in HCI research. Whether they do market research or customer research is a completely different matter.
- inkaudio 15y agoApple is in comparatively less markets then Microsoft and Google so it would make sense that they could spend comparatively less then Microsoft & Google in R&D.
- protomyth 15y agoAs the government has found out, R&D dollars spent is not the best way to rate the output. To put in programmer terms, we have all seen projects that spent a lot of money on developers and shown no more than a 5 person team would have had. The companies process (and desire) in patent making is an important item also.
- MaysonL 15y agoActually, they spend substantially more on R&D than appears under that heading in their financials. Much of their R&D is outsourced to component suppliers, paid for by advance funding of new factories and other production facilities. But their spending is incredibly effective in terms of developing products people want.