Opt-out approach - polite way of saying "What we are going to be doing is most likely WILDLY unpopular, so rather than risk our potential pool of sucke-customer

Opt-out approach - polite way of saying "What we are going to be doing is most likely WILDLY unpopular, so rather than risk our potential pool of sucke-customers, we want are going to assume you want in, unless you explicitly tell us no."