> In the US I know as a fact that some banks like Charles Schwab have also made retail investing accessible for ages… I was helping a friend open an IRA with S

> In the US I know as a fact that some banks like Charles Schwab have also made retail investing accessible for ages… I was helping a friend open an IRA with Schwab the other day. After you sign up, it just plops you into their dashboard with no instructions at all. Search function was useless, actually took tons of clicks for me to figure out how to fund the IRA and invest it in an index fund (for example, the list of target date funds isn't found anywhere on their menus, I had to google and use their secondary fund site to find the symbol). Basically they sure didn't make it easy or accessible for new users, where as with Robinhood it is immediately obvious how it works (I know Robinhood doesn't have IRAs but the patterns for regular investing with other brokers are similar levels of clunkiness)