Very few ppl look at clickstream data for your own site. That’s not it’s purpose. It’s inaccurate but can be helpful for relative comparison/benchmarking. I don

Very few ppl look at clickstream data for your own site. That’s not it’s purpose. It’s inaccurate but can be helpful for relative comparison/benchmarking. I don’t care the exact number of visits my competitor is getting, but I do care if it’s twice the amount my site is getting.