If I'm talking to someone I don't know I say I "sell software" or "run a software business". If it's a close friend and I want to communicate how successful the

If I'm talking to someone I don't know I say I "sell software" or "run a software business". If it's a close friend and I want to communicate how successful the business has become I'll say "back in _ it made sense for me to start working on it full time." For anyone who cares to listen I'll usually talk about a couple products I'm proud of and their position vs the market or similar products.