If you truly believe this is a critical branding element, do it. And don't cheap out -- trying to chisel for that last $200 of savings isn't worth it in the lo

If you truly believe this is a critical branding element, do it. And don't cheap out -- trying to chisel for that last $200 of savings isn't worth it in the long run. No one can tell you whether the branding is critical or not. From my perspective it is immediately obvious that the name puts you in a completely different state of mind about the project. That positive-outlook state of mind is probably worth $3,000. Side note: I spent money on a vanity phone number for myself because it is amazing what a cool cell phone number does to being memorable in my clients' minds.