If you are going static with a SSG I think you should embrace HTML5 semantic elements. Write your web site like it's 1999! Only there are much more elements to

If you are going static with a SSG I think you should embrace HTML5 semantic elements. Write your web site like it's 1999! Only there are much more elements to choose from now with HTML5! Ohh and we have CSS! Don't complicate things! The only real problem is how you get the marketing team to write HTML and use a version control system (git, mercurial, et.al). Or do you give up and give them a WYSIWYG content editor? The thing with semantic HTML is that it's much nicer then a pile of of divs with classes sprinkled over it.