* Adopt this automation platform * It eventually becomes too much work for the PM as the product grows or the PM just gets tired of the tediousness of creating

* Adopt this automation platform * It eventually becomes too much work for the PM as the product grows or the PM just gets tired of the tediousness of creating tests for all the edge cases * PM hires someone to help with creating the automation tests * That guy now becomes "the QA guy" * Repeat till you've re-invented "the QA team"