He actually mentions why in a Mixergy interview. I believe it's one that's still free to view, but to paraphrase: People who see it and recognize it are the t

He actually mentions why in a Mixergy interview. I believe it's one that's still free to view, but to paraphrase: People who see it and recognize it are the type of people he wants to catch attention from(hackers). Suits, would see it and ignore it.