There is plenty of room for premium ISPs (such as bethere) as long as they aren't locked out by the cost of running cables. The pipe might be dumb but latency,

There is plenty of room for premium ISPs (such as bethere) as long as they aren't locked out by the cost of running cables. The pipe might be dumb but latency, bandwidth caps, traffic shaping, filtering and blocking/censoring all contribute to quality. I'm totally happy to pay an extra $10 a month for a solid connection. I suspect gamers would be a big market for bethere if they had any advertising at all.