In particular, it was because reviewers—particularly Consumer Reports—noted that Apple's new set of laptops had inconsistent battery durations. They'd run their

In particular, it was because reviewers—particularly Consumer Reports—noted that Apple's new set of laptops had inconsistent battery durations. They'd run their test and get one number of hours, then re-run the test and get something very different. They ultimately decided the lower number was more important, because if you can't rely on a laptop to provide a certain amount of working time, the actual amount doesn't matter. Apple responding by hiding the estimate—even on their older computers, where it worked very well—struck me as utterly missing the point.