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I must admit I do not understand this part: > In addition, an antitrust lawsuit filed by state attorneys general claims that Google also favors its own platfor
by ctoth 5y ago
I must admit I do not understand this part:
> In addition, an antitrust lawsuit filed by state attorneys general claims that Google also favors its own platform by offering automated auctions to optimize bids; an equivalent tool isn’t available to advertisers seeking to book space on Bing. As a result of the moves (or lack thereof), advertisers using Google’s ad platform found it easier to buy ads on Google, not Bing. Other search engines that rely on Bing are also affected, including DuckDuckGo, Yahoo, and Ecosia.
So is the problem that Google won't build something to work with Microsoft's product? Why are they compelled to?
Also, why are state AGs part of an article talking about the companies suing each other?
- toast0 5y agoI think the context there is Google's Search Ads 360 product is supposed to be a unified interface to search marketing campaigns across all major search engines, but is aledgedly favoring Google search over others (or at least Bing and dependents). State AGs are part of the article because when big companies disagree, they sue about some things and complain about some things to officials including regulators and AGs.