As for #2, if I were you I would change the application name in the Android Store to "Out of Milk Shopping List", if you really believe search results matter.

As for #2, if I were you I would change the application name in the Android Store to "Out of Milk Shopping List", if you really believe search results matter. I mean, have you noted that almost all the applications that rank in front of you have either "shopping list", "shopping" or "list" in their titles? I bet search gives more relevance to titles than to categories/descriptions, and you are getting bitten by this. Note that "Mighty Grocery Shopping List" which is the first paid app on the shopping category ranks on the first page when searching for "shopping list".