Business here. Guess what we get it's hard but we have to do it so we can plan release, usage (with Sales) and spit out revenue targets to justify the initial

Business here. Guess what we get it's hard but we have to do it so we can plan release, usage (with Sales) and spit out revenue targets to justify the initial spend. It's all about confidence of estimates. Many small things are easy to estimate and have high confidence. We're good at that stuff. Where it gets super difficult are greenfield new products that span across multiple teams,both engineering and business. Without burning your entire budget on the estimation process you just have to have exceptional buy-in from all teams and start working, that's the best way. Where things get tricky are when one business vertical suddenly has a new urgent #1 priority during the build and has to divert away attention and resource. Everyone can lose momentum so takes some business and engineering craft to hold it together. All part of the gig.