It's not really an entirely new market, but definitely a "second wave" attempt to capture that market. Back in the Web 1.0 boom, seemingly dozens of online bro

It's not really an entirely new market, but definitely a "second wave" attempt to capture that market. Back in the Web 1.0 boom, seemingly dozens of online brokerages (ETrade, Ameritrade, Scottrade, etc) sprang up overnight to fuel easy consumer access to the "meme stocks" of the day (Pets.com, Yahoo, etc). Those are the new legacy players and I guess Robinhood is the new generation.