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It wasn't that surprising - they just went after a new market, that being those who rarely if ever did any sort of investment or trading.
by colordrops 5y ago
It wasn't that surprising - they just went after a new market, that being those who rarely if ever did any sort of investment or trading.
- tobinfricke 5y agoIt's not really an entirely new market, but definitely a "second wave" attempt to capture that market. Back in the Web 1.0 boom, seemingly dozens of online brokerages (ETrade, Ameritrade, Scottrade, etc) sprang up overnight to fuel easy consumer access to the "meme stocks" of the day (Pets.com, Yahoo, etc). Those are the new legacy players and I guess Robinhood is the new generation.