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The thing I don't quite understand about all these stories 37 signals loves to blag about. What's in it for them? It doesn't seem like a revenue generator for t
by spitfire 15y ago
The thing I don't quite understand about all these stories 37 signals loves to blag about. What's in it for them? It doesn't seem like a revenue generator for them. Is it just ego? Are they setting up to enter a different market? Sales tactics for rails?
The production quality is excellent however.
- timjahn 15y agoGrowing their following.
- dhh 15y ago"Sales tactics for Rails" :)? You do know that Rails is free, right? We want to get stories out there that we don't think are covered well elsewhere. We've been sharing our own story, technique, and tools for more than a decade. This is just a continuation of that. Build an audience.
- thaumaturgy 15y ago> We want to get stories out there that we don't think are covered well elsewhere. Keep doing it, please. It's a heck of a breath of fresh air for those of us that are right now building the brands and businesses that we want to own for the rest of our lives.
- petercooper 15y agoIs it a revenue generator for Red Bull when they run a flugtag day or sponsor extreme sports? Or for Nike or Adidas to sponsor basketball players? Not directly, but it builds the right image and draws the right audience to the brand. 37signals has enough resources to do this in a different space but on a relatively similar scale.