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Perhaps he already thinks profitability isn't the major concern and he may judge his success by adoption rather than by extracting maximum value from current cu
by LegitShady 5y ago
Perhaps he already thinks profitability isn't the major concern and he may judge his success by adoption rather than by extracting maximum value from current customers, something a flat pricing scheme might improve.
- londons_explore 5y agoYet even there a flat pricing structure won't help adoption either. There are places in poorer nations where $100/month is more than anybody can afford, and adoption will end up very low... Yet there are places in the USA where $100/month is a fairly low price and the network won't be able to cope with the demand - you would get more people online if you used carefully priced plans to create many different service levels (speeds, 'nighttime boost', etc) to optimally fill the infrastructure. No economist would tell you to go for a flat pricing structure, no matter what your goal. I think the only benefit is for ease of marketing/PR. You get more word of mouth sales if everyone knows both the price and service is fixed. Like the 99 cent hamburger.