I'm not sure that's any better. If I'm loyal to 5 different companies, 2 of them basically get me nothing, not matter how good they are. The fact that I get n

I'm not sure that's any better. If I'm loyal to 5 different companies, 2 of them basically get me nothing, not matter how good they are. The fact that I get nothing, when others reward me, will eventually cast a shadow on them... And it's no fault of their own.