It's a mix of things. A lot of the b2c stuff uses big partners that are already dominant in eGrocery. However the tooling around the ad placement, fulfillment,

It's a mix of things. A lot of the b2c stuff uses big partners that are already dominant in eGrocery. However the tooling around the ad placement, fulfillment, product cataloging, b2b sales, sales intelligence and consumer profiling all make use of Elixir. Basically we use React for most front ends, Python for data engineering/data science, and Elixir for everything else.