Here's a list of non-exciting parts of a business: CRM, forms, cashflow management, hosting, file syncing, due diligence. Now here's a list of companies that m

Here's a list of non-exciting parts of a business: CRM, forms, cashflow management, hosting, file syncing, due diligence. Now here's a list of companies that made them exciting: Salesforce, Wufoo, inDinero, Heroku, DropBox, Duedil If your business isn't exciting your customers, then you're doing something wrong, it doesn't matter if you're b2b or b2c.