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37signals chief strength has been in building a following around their dogmas. Remember that their customers are small businesses; they've positioned themselve
by wheels 15y ago
37signals chief strength has been in building a following around their dogmas. Remember that their customers are small businesses; they've positioned themselves as an expert among their peers and interviews like this solidify that. That audience is what allows them to sell (generally mediocre) products into very crowded markets with a reasonable premium.
- deleted 15y ago[deleted]
- ry0ohki 15y agoI understand their "pro-bootstrap/anti-VC funding" agenda, but I'm not quite sure why they are so anti-acquisition?
- iamwil 15y agoThey's not so much anti-acquisition as they are warning that the pot of gold at the end of the rainbow may not be all that you seek or wish it to be.