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Have daily deal fatigue? Here's a new approach to local merchant loyalty
- wccrawford 15y agoTheir great idea is a standard loyalty program? No, wait, it's a loyalty program that rewards you for loyalty to any merchant in the program... So, not really loyalty. More like happenstance.
- geofflewis 15y agoNo, you are only rewarded at your favorite merchants. Topguest identifies the merchants you frequent most based on your check-ins, and selects your top 3 most visited local merchants and begins giving you bonus points for that loyalty. Not every merchant, and personalized for each user
- wccrawford 15y agoI'm not sure that's any better. If I'm loyal to 5 different companies, 2 of them basically get me nothing, not matter how good they are. The fact that I get nothing, when others reward me, will eventually cast a shadow on them... And it's no fault of their own.
- orofino 15y agoStopped reading at "Deep discounting is not a sustainable customer retention strategy for the long term,". How can you say this when the most successful retailers in the world use this as their long term competitive strategy?
- geofflewis 15y agoThe most successful retailers in the world are able to fund deep discounting on a regular basis by applying pricing pressure on their suppliers. Wal-Mart demands price cuts from suppliers (and gets them) to fund their High-Low pricing strategy. Joes Hardware cannot. Topguest Apex is aimed at creating value for small-medium local merchants, not the "most successful retailers in the world."