What’s strange to me is that they’re featuring “best X” in all these difference shots, yet their experience I still don’t think does a great job. Best at what?

What’s strange to me is that they’re featuring “best X” in all these difference shots, yet their experience I still don’t think does a great job. Best at what? According to whom and why? What is the priority list? The headphones graphic is a great example of that. We have over the ear headphones next to in-ear AirPods, serving likely different markets with different needs often at different price points. Their example with best mattress is from a very limited perspective; my fancy McRoskey mattress doesn’t show, yet I could easily argue that’s a top 5 mattress. It’s also out of most peoples price ranges and availability… but it really is one of the best (if all your care about is quality). I have the same experience with Yelp. All these 5 star reviews projecting many dimensions from wildly different perspectives and expectations onto a single dimension as an average. I’d love to see an honest attempt at either personalization or at least some kind of deeper analysis/tooling that lets me explore the set of possibilities. Do I value ambiance? Newness? Service? Location? Social experience? Price? Who are these people reviewing things and do their aesthetics resemble mine? There are way better experiences possible out there.