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I agree with you, though it seems like there was some decent money and time put into this (the video production seems professional), I can't figure out what 37s
by ry0ohki 15y ago
I agree with you, though it seems like there was some decent money and time put into this (the video production seems professional), I can't figure out what 37sigs motivation for this is though. Eventual DVD sales?
- revorad 15y agoOh yeah, the interview quality is excellent. I don't think 37s are looking to sell any of this directly. This is just audience building.
- wheels 15y ago37signals chief strength has been in building a following around their dogmas. Remember that their customers are small businesses; they've positioned themselves as an expert among their peers and interviews like this solidify that. That audience is what allows them to sell (generally mediocre) products into very crowded markets with a reasonable premium.
- deleted 15y ago[deleted]
- ry0ohki 15y agoI understand their "pro-bootstrap/anti-VC funding" agenda, but I'm not quite sure why they are so anti-acquisition?
- iamwil 15y agoThey's not so much anti-acquisition as they are warning that the pot of gold at the end of the rainbow may not be all that you seek or wish it to be.
- symptic 15y agoI think it's largely out of a genuine love for the space.
- deleted 15y ago[deleted]
- dhh 15y agoWe want to tell stories that we don't feel like are being told. The conflicts of building businesses to last versus sitting with all the risk. This actually started as an email conversation with the Slicehost guys about some of these dilemmas. About living mojito island and so forth. And I really like the debate and thought that others would too.