I remember Apple's joint product venture with Motorola, the Motorola ROKR, which worked with iTunes but was severely crippled in terms of capacity and transfer

I remember Apple's joint product venture with Motorola, the Motorola ROKR, which worked with iTunes but was severely crippled in terms of capacity and transfer speed. Motorola seemed to spend a fortune on advertising. Apple played Motorola hard, learned the mobile phone development process, then proceeded to eat most of the industry. Motorola executives were incredibly short sighted and lacking in vision. The CEO at the time kept referring to Samsung as "Same-sung".