Huh, yeah the basic intent is the same as with Transparency (hadn't heard about that service until today) -- but its super simple to build out, and any company

Huh, yeah the basic intent is the same as with Transparency (hadn't heard about that service until today) -- but its super simple to build out, and any company can easily do it... There is a bad-ass product from Seagull Scientific, called "barTender" (as in Barcode Tender) -- which is free to use, and does any and all barcodes/QR codes - and label document design. The only cost is a $500/$600 license for actually connecting it to a printer - but it makes it a breeze to create awesome labels, and print them out en-mass (like many thousands on the high speed printers)... You can hook it up to a DB or a spreadsheet for pulling all your product labeling info easily to fields so they auto fill for the products you are printing. Also, with using bitly - you also get a map of the geoip location of each scan - so you can see where interest is high geographically...