I think you are using a narrow definition of hard work. Doing "actual work" is hard. Figuring out what your business is and who you need to hire is also hard w

I think you are using a narrow definition of hard work. Doing "actual work" is hard. Figuring out what your business is and who you need to hire is also hard work. Hard in a different ways but perhaps also harder in that fewer people are capable of doing it and it's less obvious.