Tesla alone sold over half a million cars in 2020. Where are these price drops? $35k for their cheapest model (whose design is now 4 years old) is not something

Tesla alone sold over half a million cars in 2020. Where are these price drops? $35k for their cheapest model (whose design is now 4 years old) is not something easily afforded. For a point of comparison, you can buy a high end Subaru Outback for that same price, and it’s a really, really nice car.